test markets - specific cities or geographic areas in which marketing experiments are conducted., internal information - information developed from activities that occur within the organization, external information - Factors outside of the organization, primary data - Information collected for the first time to solve the problem being studied., secondary data - Information already collected for another purpose that can be used to solve the current problem., open-ended question - Questions that allow respondents to develop their own answers., input - the information needed for decision making that goes into the system, closed-ended question - Questions that offer 2 or more choices., random sampling - everyone in the population has an equal chance of being selected in the sample, sample - A smaller group selected from the population., survey - A planned set of questions to which individuals or groups of people respond., focus group - A small number of people brought together to discuss identified elements of an issue or problem., observation - _________ collects information by recording actions without interacting or communicating with the participant., experiments - Carefully designed and controlled situations in which all important factors are the same except the one being studied., storage - The resources used to maintain information, including equipment and procedures, so that it can be accessed when needed., analysis - The process of summarizing, combining, or comparing information so decisions can be made., population - All people in a group the company is interested in studying., marketing research - A procedure designed to identify solutions to a specific marketing problem through the use of scientific problem solving., simulations - Experiments where researchers create the situation to be studied., output - The result of analysis provided to decision makers.,
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Chapter 6 Game
مشاركة
بواسطة
Slarks
10th Grade
Business
Marketing
تحرير المحتوى
طباعة
تضمين
المزيد
الواجبات
لوحة الصدارة
عرض المزيد
عرض أقل
لوحة الصدارة هذه في الوضع الخاص حاليًا. انقر على
مشاركة
لتجعلها عامة.
عَطَل مالك المورد لوحة الصدارة هذه.
عُطِلت لوحة الصدارة هذه حيث أنّ الخيارات الخاصة بك مختلفة عن مالك المورد.
خيارات الإرجاع
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قالب مفتوح النهاية. ولا يصدر عنه درجات توضع في لوحة الصدارة.
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النمط البصري
الخطوط
يجب الاشتراك
الخيارات
تبديل القالب
إظهار الكل
ستظهر لك المزيد من التنسيقات عند تشغيل النشاط.
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نسخ الرابط
رمز الاستجابة السريعة
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استعادة الحفظ التلقائي:
؟