1) The study of consumers and how they make their consumption decisions a) Marketing strategies b) Market Information-Management c) Consumer behavior d) Consumer decisions 2) Warehouses/ Factories Sell to which consumer? a) Final consumers b) Customers c) Business consumers d) Consumers 3) How would you BEST define a want? a) A want is something that is imperative to have. Without it, proper function would not happen. b) A want is something you pick up and purchase just because. c) A want is something that is used to fulfill a need. d) A want is a wan't, you can go without it but it just looks so good. 4) Something you can't live without. a) A want b) A decision c) Basic wants d) Necessities(Needs) 5) There are FOUR Motivations, what are they? a) Buying motive, Need motive, Rational motive, Want motive. b) Business motive, Purchase motive, Emotional motive, Consumer motive. c) Buying motive, Emotional motive, Rational motive, Patronage motive. d) Motivation, buying behavior, consumer decisions, making process. 6) What are factors that go into providing for your(business) market? a) Individual characteristics and cultural/social environment. b) Individual characteristics and Emotions. c) Their Emotions and Mindset. d) Personality and Attitude. 7) Self-Concept. a) Individual's belief on what they should have. b) The way a person lives as reflected by material, goods, activities, and relationships. c) Frame of mind developed from a person's values, beliefs, and feelings. d) Individual's belief about his or her identity, image, and capabilities. 8) Personality, Gender, Ethnicity, and Age are... a) Reference groups. b) Culture/ Social environments. c) Individual characteristics. d) what is used to manipulate outcomes of purchases. 9) What are the types of decision making? a) Routine, Limited, and Extensive decision making. b) Emotional, Rational, Physical decision making. c) Mental, Limited, and Rational decision making. d) Scarce, Limited, Small decision making. 10) What are marketers' roles in decision making? a) They promote products that appeal to customers with little to no information. b) They provide necessary information that consumers want in order to assist in consumer's decision making 11) Rational motives are based on facts and logic. a) False b) True 12) What are patronage motives based on a) appeal b) respect c) loyalty d) fear 13) What is the last step in the Consumer decision-making process? a) Problem Recognition b) Evaluate Alternatives c) Information Search d) Postpurchase Evaluation 14) The purpose of a market information system is to improve decision making. a) True b) False 15) What BEST defines the Consumer decision-making process? a) The process by which consumers collect and analyze information to make choices among alternative products. b) The process in which consumers go through emotional, mental, and physical struggle deciding which product to purchase. c) Four steps when making a purchase decision. d) The process consumers use and the actions they take when they purchase services and products. 16) What is an example of Final consumers? a) Target b) A mother c) Wal-Mart d) Starbucks 17) What is a scenario of business consumer interactions? a) Me buying coffee b) Warehouse promoting goods and resources c) Target selling groceries d) Skate-zone, purchasing products to sell to Consumers 18) Hierarchy of Needs a) Self-Actualization b) Demand 19) A group of people of an organization that an individual admires, identifies with, and wants to be a part of. a) Dance group b) Business group c) Reference group d) Consumerism group 20) Without business consumers, we wouldn't have final consumers. a) True b) False

Chapter 5 Quiz

от
За вграждане

Табло

Визуален стил

Опции

Шаблон за превключване

Възстановяване на авто-записаната: ?