1) Customer Acquisition Cost a) (marketing costs + sales cost) / new customers b) Net income c) Customer Acquisition Cost d) Gross profit 2) Customer Retention Rate a) Value - cost = net profit >(Net profit / cost) x 100 b) Assets - liabilities c) Gross profit d) [(ending - new)/ beginning] X 100 3) Selling price a) Total monthly cost / selling price b) Current revenue x 12 c) (marketing costs + sales cost) / new customers d) (cost X desired profit) + cost 4) Equity a) Assets - liabilities b) Income - cost of goods sold c) starting money - ending money d) (marketing costs + sales cost) / new customers 5) Net income a) Income - cost of goods sold - expenses b) Assets - liabilities c) Net income d) Total cash - total cost 6) Gross profit a) Burn Rate b) Income - cost of goods sold c) Current revenue x 12 d) starting money - ending money 7) Break-even point a) Total monthly cost / selling price b) [(ending - new)/ beginning] X 100 c) Value - cost = net profit >(Net profit / cost) x 100 d) Total cash - total cost 8) Cash Flow a) (cost X desired profit) + cost b) Total cash - total cost c) Assets - liabilities d) Customer Retention Rate 9) Burn Rate a) Break-even point b) Income - cost of goods sold - expenses c) Value - cost = net profit >(Net profit / cost) x 100 d) starting money - ending money 10) Run rate a) Total monthly cost / selling price b) Net income c) Cash Flow d) Current revenue x 12 11) ROI a) Value - cost = net profit >(Net profit / cost) x 100 b) Total monthly cost / selling price c) (cost X desired profit) + cost d) Equity 12) To see how much it costs to get new customers a) Customer Acquisition Cost b) Break-even point c) Assets - liabilities d) Selling price 13) To see how many customers you have returning a) Customer Retention Rate b) Total monthly cost / selling price c) starting money - ending money d) [(ending - new)/ beginning] X 100 14) To see what you need to charge for a product or service a) Selling price b) Burn Rate c) Customer Acquisition Cost d) Gross profit 15) Owner’s remaining value a) Customer Retention Rate b) (cost X desired profit) + cost c) Equity d) Customer Acquisition Cost 16) Income without all negative things taken out a) Value - cost = net profit >(Net profit / cost) x 100 b) Customer Retention Rate c) (cost X desired profit) + cost d) Net income 17) Income without cost of goods sold a) Gross profit b) Assets - liabilities c) Selling price d) Net income 18) To see how many units you need to sell to exactly cover its expenses a) Value - cost = net profit >(Net profit / cost) x 100 b) Net income c) starting money - ending money d) Break-even point 19) See how much cash you have at the end a) Break-even point b) Burn Rate c) Value - cost = net profit >(Net profit / cost) x 100 d) Cash Flow 20) "THIS SHOULD BE NEGATIVE a) Current revenue x 12 b) Burn Rate c) Total cash - total cost d) Cash Flow 21) Run rate a) Project what you’re going to do next year b) "THIS SHOULD BE NEGATIVE c) See how much money you spend in a month" d) To see if you’re investment is worth it 22) ROI a) To see if you’re investment is worth it b) Project what you’re going to do next year c) Income without all negative things taken out d) Income without cost of goods sold

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