Catchy slogan - A memorable phrase used in advertising, Target audience - The specific group of people that advertising is aimed at., Brand awareness - How familiar consumers are with a particular brand., Many of our clients come through WORD-OF-MOUTH recommendations. - When people talk about a product or service they like., Call to action - A prompt that encourages the audience to take a specific action, like "Buy now!" or "Visit our website!", Brand loyalty - When consumers consistently choose one brand over others., Jingle - A short, catchy song used in advertising., Going viral - When content becomes extremely popular online in a short amount of time., Brand ambassador - A person who represents and promotes a brand to their network or followers., In-your-face advertising - Aggressive or intrusive advertising that is hard to ignore.,

Advertising vocab

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