Pathos: "You should consider another route if you leave later. I heard that that street is far more dangerous and ominous at night than during the daytime.", "Don't be the last person on the block to have their lawn treated - you don't want to be the laughing stock of your community!", "There's no price that can be placed on peace of mind. Our advanced security systems will protect the well-being of your family so that you can sleep soundly at night.", A magazine ad shows people smiling while smoking e-cigarettes., A commercial shows an image of a happy couple riding in a Corvette., A child is shown covered in bug bites after using an inferior bug spray., Ethos: "My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition, make me the ideal candidate for your mayor.", People who need more energy drink Red Bull energy drinks., Miley Cyrus appears in Oreo advertisements., Cardiologists recommend Ecotrin more than any other brand of aspirin., Tiger Woods endorses Nike.,  "If my years as a Marine taught me anything, it's that caution is the best policy in this sort of situation.", "Based on the dozens of archaeological expeditions I've made all over the world, I am confident that those potsherds are Mesopotamian in origin.", Logos: "Private demand for the product has tapered off for the past three years, and this year's sales figures are at an all-time low. It's time to research other options.", "More than one hundred peer-reviewed studies have been conducted over the past decade, and none of them suggests that this is an effective treatment for hair loss.", Advil Liqui-Gels provide up to 8 hours of continuous pain relief., A 32-oz. bottle of Tide holds enough to wash 32 loads., Sprite Zero is 100% sugar-free., "Research compiled by analysts from NASA, as well as organizations from five other nations with space programs, suggests that a moon colony is viable with international support.",

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