Keep it simple - Including too many details, or making your story longer than it needs to be, can lead your customers to lose interest., Practice telling your story - The more you practice your story, the better you will become at telling it to others., Be honest - Honesty and authenticity will help your story, and brand, better connect with your readers., Add value - Choose details or parts of the story that add the most value to your reader's lives., Make it entertaining - Entertaining stories have the ability to hold the reader's attention longer., Make it universal - Stories that are universal are able to reach a wider audience base.,

Culture+ Pack - Storytelling for Business (2)

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