marketing research - Process & methods used to gather info, analyze, & report findings related to marketing goods & services., marketing information system - Set of procedures & methods that generates, stores, analyzes, & distributes info for making marketing & business decisions., database marketing - Also known as customer relationship management (CRM); a process of designing, creating, and managing customer lists., database - A collection of related information about a specific topic., quantitative research - Marketing research that answers questions that begin with how many or how much., qualitative research - Marketing research that focuses on smaller numbers of people and tries to answer questions that begin with why or how., attitude research - Also known as opinion research; designed to obtain info on how people feel about certain products, services, companies, or ideas., market intelligence - Also known as market research; concerned with the size & location of a market, the competition, & segmentation within the market for a particular product., media research - Also known as advertising research; focuses on issues of media effectiveness, selection, frequency, and ratings., product research - Research that centers on evaluating product design, package design, product usage, & consumer acceptance of new & existing products.,

Chapter 28 Vocabulary

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