run simulation exercises, expressing care for, be resilient to crises, take ownership, show public remorse, have robust communication plans in place, restore reputation, learn from others’ mistakes, start with contingency planning, do test runs, show your concern for, accept, learn and move on from crises, accept responsibility, express publicly that you are sorry about what happened, decide how you will talk to the press and everyone affected, fix a company’s corporate image, take lessons from what others have done in a similar situation, begin by deciding what you will do if things don’t go as planned.

BRAdv U4 _Vocab booster

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