Marketing Research - The process and methods used to gather information, analyze it, and report findings., Database - Collection of related information about a specific topic., Qualitative Research - Focuses on smaller numbers, usually less than 100, and tries to answer questions about "why" and "how.", Quantitative Research - Gathers information from large numbers of people., Media Research - Focuses on media effectiveness, selection, and ratings., Product Research - Centers on evaluating product design, package design, and customer acceptance., Primary Data - Data obtained for the 1st time and used for a specific problem., Sample - A part of the target population that represents it accurately., Validity - Questions asked measure what was intended to be measured., Reliability - A research technique produces nearly identical results in repeated trials.,

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