Barriers to entry - Conditions or circumstances that make it difficult or costly for outside firms to enter a market to compete with established firm to firms, Economies Scale - Situations where the cost of producing one unit of a good or service decreases as the volume of production increases, Brand Loyalty - Loyalty to or the tendency to buy a particular brand of a product, Mass Marketing - Trying to reach all customers with a single market plan, Market scale - A Portion of the total scales generated by all competing companies in a given market, Niche - A small specialized segment market, mostly based off research, Market Positioning - The act of identifying a specific market niche or product, Competitive advantage - Feature that makes the product more likeable for customers to buy , Customer Profile - A complete picture of a ventures prospective customers, Customer Needs analysis - Points out the features and benefits of your goods and services that customers value,

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