Marketing - The creation and maintenance of satisfying exchange relationships., Self-sufficient - You do not rely on others for the things you need to survive., Bartering - Exchanging products or services with others by agreeing on their values., Specialization of labor - Concentrating on one thing or a few related activities., Money system - Established the use of currency as a recognized medium of exchange., Central Market - A location where people bring products to be conveniently exchanged., Production - Creates or obtains products and services for sale., Merchandising - Offering products produced or manufactured by others for sale to customers., Operations - The ongoing activities designed to support the primary function of a business and keep it operating efficiently. , Accounting and Finance - Plans and manages financial resources and maintain records and information related to a business's finances., Management - Involves developing, implementing, and evaluating a business's plans and activities., Marketing concept - Using the needs of customers as the primary focus during the planning,production,pricing,distribution, and promotion of a product or service., Market - A description of a unique group of prospective customers a business wants to serve and their location., Marketing mix - The blending of four marketing elements: Product, Distribution, Price, and Promotion, Product - Anything offered to a market by the business to satisfy needs, including physical product, services, and ideas., Promotion - Includes the methods used and information communicated to encourage customers to purchase and to increase their satisfaction., Distribution - Includes the location and methods used to make the product available to customers., Price - The amount that customers pay and the methods of increasing the value of the product to the customers., Relationship Marketing - Focuses on developing customer loyalty by which customers continue to purchase from the business for a long period of time., Employee Empowerment - An approach to customer service that gives employees the authority to solve many customer problems., International Trade - The exchange of products to other countries., Green Marketing - Marketing activities are designed to satisfy customer needs without negatively impacting the environment., Social responsibility - Being concerned about the consequences of actions affect others., Consumerism - The organized action of a group of consumers seeking to increase their influence on a business., Boycott - An organized effort to influence a company by refusing to purchase any products., Ethics - Values based on honesty and fairness., Code of ethics - Set of standards or rules that guide ethical business behavior., Self-regulation - Taking responsibility for your own actions.,

1-4

af
Integrere

Rangliste

Visuel stil

Indstillinger

Skift skabelon

Gendan automatisk gemt: ?