scaling a business - Growing it in such a way that its revenues increasingly outpace its costs, franchise - Is a type of license that grants a franchisee access to a franchisor's proprietary business knowledge, processes, and trademarks, thus allowing the franchisee to sell a product or service under the franchisor's business name, mitigating factors - Business threats and vulnerabilities, downturn in sales - A general slowdown in economic activity,

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