POLITICAL: Tax Policy, Brexit, Trade Policies, Political Stability , Government Policy , ECONOMICAL: Inflation Rates, Exchange Rates, Economic Growth, Interest Rates, Unemployment Rate, SOCIAL: Lifestyle Attitudes, Cultural Barriers, Population Growth, Age of the population, Target Demographics, TECHNOLOGICAL: Innovation Levels, Automation of technology, Technological awareness / ability , Cybersecutiry, Internet availability /speed, LEGAL: Employment Laws, Discrimination law, Health & Safety, Copyright / Intellectual property rights, Consumer Safety, ENVIRONMENTAL: Weather, Climate Change, Environmental Policies, NGO Pressures, Pollution,

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