1) What term is defined by "what is being communicated" a) The communication process b) The Message c) Sending d) Vehicle 2) What is Decoding a) From the receiver b) The way the message is interpreted c) The way the message is moved d) Feedback e) The distance traveled determines the way it needs to be interpreted. 3) The source of the message being sent. a) The sender b) The receiver c) The Transmitter d) Messager 4) An idea turned into a message that a receiver can understand. a) Encoding b) Decoding c) Sender 5) R.I.P are factors of...? a) Production b) An economy c) Promotion d) Marketing 6) (This question has two parts, select all correct answers) 1.What gets the message to a place that can be perceived by others? 2. What is another word for Message channel? a) A distribution channel b) A vehicle c) Media d) Noise 7) The person who the message is directed at, and the method they use to interpret the message before it can be fully received.(Select all correct answers) a) Decoding b) Receiver c) Vehicle d) Traveler 8) What is Feedback? a) The way a message is read. b) Informed reading c) Decoding a message d) A response to a message. 9) What does a company do to make a costumer know why they should buy their product. a) Inform the costomer b) Remind the costomer c) Persuade the costomer d) Interpret the customer 10) What can distract from a person receiving a message? a) Noise b) A still environment c) White space d) Direction 11) Paid nonpersonal communication to deliver a marketer's message. a) Personal selling b) Direct mail c) Sales promotion d) Advertising 12) Select all types of advertising a) Internet b) Ambient c) DIrect mail d) Outdoor e) Print f) Sending 13) Example of a Sales promotion (Select all correct answers) a) "We sell all type of foods and Meals" b) "Buy one get one free" c) "We are located in convenient places all around the country" d) "50% off all winter clothing" 14) A promotional mix is a combination of? (select all that apply) a) Advertising b) Sales promotion c) Personal selling d) Public relations e) Communication f) Encoding 15) What is a Promotional plan? a) The way one intends to support their business b) The way one intends to get their products/message into the the consumers eyes c) The way one intends to sale their product/message d) The way one intends to distribute their products/message to customers

Marketing ch 15 key terms

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