Warm call - A phone call (or other contact) from a salesperson to someone they have already contacted, Tagline - A tagline is a word or phrase that marketing teams invent to communicate the essence of their product., CTA - A Call to Action is text in an advert or on a webpage that encourages potential customers to interact with it., Earned Channelling - The use of a third party (TV interview, social media platform, Yelp, etc.) to promote your product or service., MQL - A lead who a company has exposed to some marketing material before a meeting, which may make them more likely to buy., Pitch - A short presentation that a sales rep makes to a customer in order to explain why they should buy a product or service.,

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