test markets - specific cities or geographic areas in which marketing experiments are conducted., internal information - information developed from activities that occur within the organization, external information - Factors outside of the organization, primary data - Information collected for the first time to solve the problem being studied., secondary data - Information already collected for another purpose that can be used to solve the current problem., open-ended question - Questions that allow respondents to develop their own answers., input - the information needed for decision making that goes into the system, closed-ended question - Questions that offer 2 or more choices., random sampling - everyone in the population has an equal chance of being selected in the sample, sample - A smaller group selected from the population., survey - A planned set of questions to which individuals or groups of people respond., focus group - A small number of people brought together to discuss identified elements of an issue or problem., observation - _________ collects information by recording actions without interacting or communicating with the participant., experiments - Carefully designed and controlled situations in which all important factors are the same except the one being studied., storage - The resources used to maintain information, including equipment and procedures, so that it can be accessed when needed., analysis - The process of summarizing, combining, or comparing information so decisions can be made., population - All people in a group the company is interested in studying., marketing research - A procedure designed to identify solutions to a specific marketing problem through the use of scientific problem solving., simulations - Experiments where researchers create the situation to be studied., output - The result of analysis provided to decision makers.,
0%
Chapter 6 Game
Podijeli
Autor
Slarks
10th Grade
Business
Marketing
Uredi sadržaj
Postavi
Više
Top-lista
Pokaži više
Pokaži manje
Ova top-lista je trenutno privatna. Odaberite opciju
Podijeli
da biste je javno objavili.
Ovu top-listu onemogućio je vlasnik sadržaja.
Ova top-lista je onemogućena jer se vaš odabir opcija razlikuje od postavki vlasnika sadržaja.
Vrati opcije na početne postavke
Pronađi par
je otvoreni predložak. Ne generira rezultate za top-listu.
Prijava je obvezna
Vizualni stil
Fontovi
Potrebna je pretplata
Postavke
Promijeni predložak
Prikaži sve
Više formata prikazat će se dok budete igrali.
Otvoreni rezultati
Kopiraj vezu
QR kôd
Izbriši
Vrati automatski spremljeno:
?