1) business to business markets includes all businesses that buy for use in their operations a) market b) consumer market c) organizational (industrial) market d) market share 2) consists of all consumers who purchase goods and services for personal use a) marketing mix b) similar c) elements d) consumer market 3) resembling without being identical a) similar b) target market c) elements d) market share 4) a clear picture of their target market such as age, income level, ethnicity, lifestyle a) customer profile b) market c) marketing mix d) consumer market 5) a part or aspect of something a) customer profile b) similar c) elements d) market share 6) a company's percentage of total sales volume generated by all competition in a given market a) consumer market b) target market c) market share d) organizational (industrial) market 7) people who share similar needs and wants and are capable of buying products a) customer profile b) market c) organizational (industrial) market d) consumer market 8) a very specific group of people with a need or want a) customer profile b) marketing mix c) market share d) target market 9) basic marketing strategies of Product, Place, Price, Promotion a) target market b) marketing mix c) consumer market d) customer profile 10) what customers are wiling and are able to buy a) Product b) Place c) Price d) Promotion 11) what a company choose to make, update or improve a) Product b) Place c) Price d) Promotion 12) when, where and what message will be told about the product a) Product b) Place c) Price d) Promotion 13) how and where a product will be distributed a) Product b) Place c) Price d) Promotion

Chapter 1.3 Vocabulary

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