Hesmondhalgh - Cultural industries behave like any other commercial organisation. They are "risk averse" and rely on repetition., Curran and Seaton - Newspaper owners have power without responsibility. The industry is mainly controlled by oligarchs with too much power., Livingstone and Lunt - Traditional media regulation is put at risk by a globalised media culture, the rise of digital, and convergence, Bandura - The media is powerful on a passive audience, and violent media material can have a negative effect. Also known as hypodermic needle., Gerbner - Audiences who are repeatedly exposed to violence in the media will cultivate a "mean world syndrome."Also known as the cultivation theory., Hall - Media producers encode dominant meanings and audiences decode in a preferred, negotiated or oppositional way. Also known as reception theory., Jenkins - Audiences now live in a participatory culture and create their own "fan cultures" or fandom., Shirky - Also known as the "end of audience" theory. The old boundaries between producer and audience have eroded and we are all now "pro-sumers",

Media A Level: Audience and Institution theories

さんの投稿です
埋め込み

リーダーボード

表示スタイル

オプション

テンプレートを切り替える

自動保存: を復元しますか?