Giving information about the product - simply explaining what the product is, usually used for new products., Based on scientific evidence - an advert says the product has been “scientifically tested” or “proven to be better in tests” - often used for cleaning products, e.g. washing powder., Endorsement by a famous person - a pop star or an actor says that they like/use the product., Anti-advertising - this method is designed to be amusing, it makes fun of other methods of advertising., Special offers - price is a clear direct message, e.g. it’s only $1.99., Positive images - the product is advertised using attractive visual images, e.g. healthy young beautiful people, picturesque scenery, cute children or animals., Repetition - the name of the brand is used so often that people begin to associate it with the product, e.g. Pampers for baby nappies., Comparison - this method focuses on why the product is better or cheaper than other similar products.,

Advertising methods

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