Product/service management - Involves obtaining, developing, maintaining, and improving a product or service mix in response to customer needs and wants and marketing opportunities., Marketing information management - the function dealing with market research. In this function market information/data is gathered, stored, analyzed, and evaluated to help marketers make decisions., Pricing - he process of establishing and communicating to customers the value and costs of goods and services., Financing - Includes budgeting for all marketing activities and assisting customers in paying for a company’s product., Selling - Includes determining client wants and needs through direct, planned, and personalized communication. The selling process influences purchasing decisions and creates loyal relationships for future business opportunities, Distribution - the process of getting goods into customers’ hands. This includes the management of transportation, storage, inventory tracking systems, and transferring ownership of goods and services., Promotion - the effort to communicate information to customers to inform, persuade, or remind current and potential customers about a business’s products or services.,

Marketing Functions

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