Personal tone - language that includes the reader and makes them feel involved., Emotive language - words that have a strong emotional impact on the reader., Rhetorical questions - questions to make the reader think about your viewpoint., Say again - repeat key points to reinforce your most important ideas, Undermine opposing arguments - show that you recognise an opposing viewpoint and then undermine that argument., Anecdotes - use a short, interesting story from real life., Direct address - use personal pronouns, like ‘you’ and ‘your’, to involve your reader., Exaggeration - use exaggeration to make your point stronger,

PERSUADE Techniques

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