Product: Quality, Packaging, Design, Brand, Acceptability, Customer needs, Customer solution, Launch, Reputation, Support, Price: Retail price, Discounts, Credit terms, Payment plans, Pricing strategy, Penetration pricing, Loss leader, Customer cost, Affordability, Special deals, Place: Retail location, Distribution, Delivery, Downloads, Placement, Distribution channel, Logistics, Market coverage, Accessibility, Convenience, Promotion: Advertising, Public relations, Personal selling, Emails, Promotional campaign, In-store promotion, Direct marketing, Awareness, Communication,

The Marketing Mix

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