Local Market - Businesses that only operate in a small geographical location. , National Market - Businesses that operate across a whole country., Global Market - Businesses that operate in many countries., Marketing - The identification, anticipation and satisfaction of customer wants and needs., Indirect Market - This interaction is not face to face - this could be online or via a mediator or third person., Direct Market - This interaction is face to face - buyers and sellers meet., Market Leader - The business with the largest share of the market., Market Share - A market is divided up and shared between the businesses operating within that market. The share is determined by the sales each business has as a percentage of the total., Market Growth - Markets can increase in size. This can be as a result of new entrants joining the market and bringing in new customers., Market Research - The process of learning more about what customers and other stakeholders feel about your business idea/product or other topics.,

Marketing Terminology

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