benefits - an advantage; profit; or gain, utility - the value that marketing adds to a product or service, impact - have a strong affect on someone or something, Time - offering a product at a convenient time of day or year for consumers, Form - putting parts together to make a product consumers want, Information - communicating information about a product (labeling, advertising, owners' manual), Place - offering a product where consumers can buy it (retail stores, catalogs, websites), Possession - allowing consumers to take legal ownership of a product,

Chapter 1.2 Vocabulary

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