1) Which of the following is NOT an example of Experiential Marketing? a) Event Presence b) Data Acquisition  c) Digital Marketing d) Street Installation e) Immersive Experiences 2) What is the main goal of Experiential Marketing? a) Increase Brand Awareness b) Increase Brand Affinity c) Create Media Buzz d) All of the Above e) None of the Above 3) Is this Experiential Marketing? a) Yes b) No 4) Is this Experiential Marketing? a) Yes b) No 5) Is this Experiential Marketing?  a) Yes b) No 6) What is the role of Social Media in Experiential Marketing? a) To Amplify the Reach of Experiences b) To Gamify the Activation c) To Grow Account Followers d) Any of the Above e) None of the Above 7) What is the purpose of storytelling in Experiential Marketing? a) Create an Emotional Connection b) Ensure Brand Authenticity c) Grow Brand Affinity d) All of the Above e) None of the Above 8) What is Peak on Peak strategy? a) Aligning proven strategies b) Aligning Marketing & PR strategies c) Aligning Marketing & Partnership strategies d) Aligning Marketing & Impact strategies e) None of the Above

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