1) Demographics include: a) Age b) Personality 2) Example of a biogenic need: a) Food b) Power 3) Is the risk that the product may not function as the consumer needs a) Physical risk b) Functional risk 4) Is the risk that the choice will reflect poorly on the consumer and damage their confidence a) Psychological risk b) Social risk

Marketing quiz

Ranking

Estilo visual

Opções

Alterar modelo

Restaurar arquivo salvo automaticamente: ?