to run some ideas by someone - to discuss some new ideas, to keep an open mind - to be ready to accept new ideas and experiences, nothing is set in stone - nothing is decided yet; things can still be changed, to brainstorm - to think up new ideas; to generate new ideas in a group, a half-baked idea - a stupid or impractical idea or suggestion, to throw cold water over (an idea, a plan) - to present reasons why something will not work; to discourage, on the right track - proceeding in a good way; going in the right direction, to generate lots of buzz - to cause many people to start talking about a product or service, usually in a positive way that increases sales, the icing on the cake - an additional advantage; when one good thing happens, then another good thing happens along with it, an arm and a leg - a lot of money, to plug (a product) - to promote a product; to talk positively about a product, to twist somebody's arm - to convince somebody; to talk somebody into doing something, to run with an idea - to proceed with an idea, to flesh out something - to elaborate on something; to add more detail to a plan; to think in more detail about something, to touch base with someone - to get in contact with; to make brief contact with, a tagline - a slogan; a phrase used to promote a product,

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