What is Marketing? - Influences all business operations and includes a number of activities , What is the Specialization of labor? - Focusing on one thing or a few related activities, What is Marketing Mix? - The blending of four elements, What is Market Concept? - Uses the needs of customers as the primary focus during planning, What is Product? - Anything offered to a market by the business to satisfy needs, What is Distribution? - The location and methods used to make a products available for customers, What is Pricing? - The amount the customer has to pay and the methods of increasing the value of a product., What is Promotion? - Information being communicated to encourage customers to purchase a product, What is Selling? - Direct personal communication with prospective customers, What is Marketing Management? - The process of coordinating resources to plan and implement an efficient marketing strategy, What is Relationship Marketing? - Focuses on developing customer loyalty , What is Employee Empowerment? - An approach to customer service that give employees the authority to solve customer problems, What is International Trade? - The exchange of products and services with other countries, What is Social Responsibility? - Concerned about the consequences of actions on others, What is Consumerism? - The organized actions of groups of customers seeking to increase their influence on a business, What is Boycott? - An organized effort to influence a company by refusing to purchase it's products, What is Ethics? - Moral principles or values based on honesty and fairness, What is Code of ethics? - Standards of rules that guide ethical business behavior, What is Self-regulation? - Taking personal responsibility for actions , What is Green Marketing? - Consists of marketing activities designed to satisfy customer needs,

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