Marketing mix - Four elements, Product, Price, Place, promotion , Tangible products - Physical products you can touch , Product Lifecycle - Introduction, growth, maturity, decline , The Boston Matrix - Stars, question marks, cash cows, dogs , E-commerce - Buying and selling goods and services via the internet , Pricing strategy - Decide how to price a product , Equilibrium price - Supply and demand are equal , Promotional pricing - Special offers , Advertising - Promoting products/services , Personal selling - Someone trying to sell a product to you , Market research - Understand how to target a chosen market , Primary Research - New data , Secondary research - Data that already exists , Niche market - Specialized products , Market orientated - Focus on customer needs ,
0%
Marketing mix
Share
by
Cbatteson
Edit Content
Print
Embed
More
Assignments
Leaderboard
Show more
Show less
This leaderboard is currently private. Click
Share
to make it public.
This leaderboard has been disabled by the resource owner.
This leaderboard is disabled as your options are different to the resource owner.
Revert Options
Match up
is an open-ended template. It does not generate scores for a leaderboard.
Log in required
Visual style
Fonts
Subscription required
Options
Switch template
Show all
More formats will appear as you play the activity.
Open results
Copy link
QR code
Delete
Continue editing:
?
