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1) LO1h. Describe the benefits to the salon of promoting services and products to the client. Pick 2 a) Increases salon turnover and encourages clients to return.  b) encourages clients to use quality products. c) To look better than other members of staff. d) To show the owner you like your job. 2) LO1i. Describe the listening and questioning techniques used for promotion and selling. Pick 2 a) Speak quietly with your head down. b) Talk loud so the client can hear you. c) Verbal – speaking and on-verbal – body language d) Written – visual aids and questioning – open and closed 3) LO1j. Explain the terms ‘features’ and ‘benefits’ as applied to services or products. Pick 2 a) Feature - The benefit of using the product b) Benefits – the advantage to the client when using the product c) Benefit - The commission involved if the client buys d) Features – the quality or characteristic of a service or product. 4) LO1k. Describe the principles of effective face to face communication. a) This is a one way process where the stylist does all the talking. b) Speak fast during a consultation to ensure you give the client lots of information. c) Try to avoid technical language to ensure your client understands you. 5) LO1m. State the importance of good product and service knowledge. Pick 2 a) Professional image and instils confidence. b) Improved aftercare advice and customers promote salon. c) To show the staff who is the best. d) To increase chances of having hours reduced. 6) LO1l. State the importance of effective personal presentation.  a) To show clients who is the boss. b) Set the standards, looks professional and ensure good team   c) To look like you know what you are doing. 7) LO1n. Describe how to interpret buying signals. a) Client showing interest and asking questions about the product/service.   b) The client saying they are not interested in retail.  c) The client asking about services you don't offer. 8) LO1o. Outline the stages of the sale process. a) Tell the client about the product or service. b) Consultation, provide information, use questioning, discus suitability, payment exchange and receipt given. c) Give the client information on product and let them do the rest. 9) LO1p. Explain the legislation that affects the selling of services and products. a) Goods must be in a saleable condition, fit for purpose (not faulty) and as described. b) The products must be available for use. c) The products or services can be set to what price the salon owner decides.  10) LO1q. Describe methods of payment for services and products.  a) Cash only can be used. b) Cash, cheque, voucher or debit card/phone. c) Loyalty card and cheques.

UV20492 - Promote & Sell

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