Law of Demand - price increase, demand decreases OR price decreases, demand increases (opposites), Determinants of Demand - 4 things that that affect amount demand, Change in Population - people move into or out of a location; to affect demand, Change in Income - people gain or lose money, Change in Taste or Fad - buying habits change based on their personal preference, what the media or experts advise, seasonal change, or what is popular at the time., Change in Price of Substitute Good - a similar product is cheaper,

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