1) Branded video games are known as?  a) Alternative marketing b) Buzz marketing c) Employee branding d) Advergames 2) Any form of in-store special display that advertises merchandise? a) cinema advertising b) brand communities c) point-of-purchase display 3) The use of surreptitious practices to introduce a product to individuals without disclosing or revealing the true relationship with the brand?  a) experimental marketing b) advergame c) stealth marketing 4) The planned insertion of a brand or product into a, tv show, or other media program? a) brand communities b) guerilla marketing c) product placement 5) When companies showcase employees discussing what it is like to work for a particular company? a) Advergames b) Employer branding c) Inoculation 6) A firm that matches brands with party hosts for house or block parties to promote, and/or sample products or services?  a) WOMMA b) Branded entertainment c) House Party LLC 7) A program that combines direct marketing, field marketing and sales promotions into a single consumer experience? a) buzz marketing b) experiential marketing c) brand placement 8) Advertisements during pre-feature programming? a) advergame b) cinema advertising c) mobile games 9) Marketing methods associated with the hobbies and entertainment venues of the target audience? a) guerrilla marketing b) lifestyle marketing c) branded entertainment 10) The use of buzz, word-of-mouth and lifestyle messages at times when consumers are relaxing and and enjoying hobbies and events? a) company tactics b) point-of-purchase displays c) alternative marketing

Alternative Marketing

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