1) Field Research is also known at Primary Research a) True b) False 2) Which ONE is a method of Field Research? a) Website b) Book c) Survey d) Government Statistics 3) Which one is a method of Desk Research a) Website b) Survey c) Focus Group d) Watching 4) Which of the following Products are aimed at the MASS Market a) Cadburys Chocolate b) A Hand Made Kitchen c) Gucci Clothing d) A Ferrari Car 5) A Niche Market can be described as a) Products aimed at lots of people b) Products aimed at a small section of the Market 6) What is a benefit of Quantitative Data a) It is easy to put into Graphs and Charts b) Its gives detailed answers into peoples thoughts and opinions 7) Which of the following is part of demographic segmentation for consumer markets a) Age b) Social Grade c) Lifestyle d) Personality 8) Why do businesses choose to target certain customers within the market a) Provides an opportunity to beat the competition b) To break down the market into smaller, managable chunks c) Allows the achievement of a greater market share d) By grouping together similar people it provides a more commercially viable option 9) Which of these businesses provides direct competition to Burger King a) Five Guys b) McDonalds c) Pizza Hut d) Frankie and Bennys 10) Which of the following is a Good a) Haircut b) Taxi Ride c) Doctor d) Apple

NCFE - Marketing

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