Vision: Amazon: to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, Nike: to bring inspiration and innovation to every athlete in the world., Apple: to make the best products on earth, and to leave the world better than we found it, Mission: Amazon: to serve consumers through online and physical stores and focus on selection, price, and convenience., Nike: to do everything possible to expand human potential., Apple: bringing the best user experience to its customers through its innovative hardware, software, and services,

Mission vs. Vision

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