Penetration Pricing - Setting a price really low initially to gain as much market share as possible, slowing raising the price throughout it's life cycle, Price Skimming - Setting the price really high to begin with to gain interest and recover high costs, slowing lowering the price throughout the lifecycle, Competitor Pricing - Taking the price of competitors into account, often setting the price the same as they do - maybe a little lower, maybe a little higher, Promotional Pricing - Creating various promotions like BOGOF or 2 for 1, usually to gain interest or sell off old stock, Cost-Plus Pricing - Working out the cost of a product / service and adding a 'markup'. For example, a product costing 50p to produce with a markup of 20% would be priced at 60p,

Pricing Strategies

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