Advertising - any paid form of nonpersonal presentation of ideas, goods, or services, Marketing - the activity , set of institutions, and processes for creating communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large, Personal selling - the form of promotion that determines client needs and wants and response through planned, personalized communication that influences purchase decisions and enhances future business opportunities, Place - marketing element focusing on considerations in getting a selected product in the right place at the right time, Price - Marketing element requiring marketers to determine the amount of money they will ask in exchange for their products, Promotion - a marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome, Publicity - any nonpersonal presentation of ideas, goods, or services that is not paid for by the company or indicudual that benefits from or is harmed by it,

4.03 Marketing

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