marketing orientated - means a business reacts to what customers want. The decisions taken are based around information about customers' needs and wants, rather than what the business thinks is right for the customer. , Product Orientated - means the business develops products based on what it is good at making or doing, rather than what a customer wants, Product Orientated business model - A business that's product-oriented primarily invests in product research and testing, such as by testing new product materials, conducting focus groups and analyzing customer feedback on specific products or services., marketing orientated business model - Market-oriented organizations typically spend more on market research and testing, both of which involve evaluating a target audience's needs before determining specific products or services to offe,

Marketing Orientation

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