monochromatic - one color, complementary - colors across from each other, square - Uses 4 colors in a square, rectangular - Uses 4 colors in a rectangle, triad - Uses 3 colors in a triangular shape, color - First element of design perceived , Intense/ Warm Colors - Create feelings of happiness, Pastel/Cool Colors - Create feelings of calm, Value - Range of light to dark , Focal Point - Point where a viewer's eyes focus first, Lines - Can be wavy, straight, bold or light, Logos - Companies use shapes to create , Shapes - Used to create patterns, Fonts - Different designs of text, Typography - How words look on the page, Hierarchy - Size of words from top down, Alignment - Left, Right or Center,

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