1) Pricing a product as high as possible in order to 'skim' off the profits. This is only appropriate if the product is unique or in short supply a) Price skimming b) Cost-plus c) Price penetration d) Psychological pricing 2) Adding a percentage to the cost of making your product a) Competitive pricing b) Price skimming c) Psychological pricing d) Cost-plus 3) Enter the market at a low price then increase once product established a) Psychological pricing b) Price penetration c) Cost-plus d) Price skimming 4) When the price reflects what the competition are charging a) Price skimming b) Price penetration c) Cost-plus d) Competitive pricing 5) Prices such as £1.99 seem cheaper than £2.00 a) Price penetration b) Price skimming c) Competitive pricing d) Psychological pricing

Pricing strategies

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