1) run simulation exercises a) decide how you will talk to the press and everyone affected b) take lessons from what others have done in a similar situation c) accept responsibility d) do test runs 2) expressing care for a) express publicly that you are sorry about what happened b) begin by deciding what you will do if things don’t go as planned c) do test runs d) show your concern for 3) be resilient to crises a) accept responsibility b) express publicly that you are sorry about what happened c) accept, learn and move on from crises d) do test runs 4) take ownership a) do test runs b) decide how you will talk to the press and everyone affected c) show your concern for d) accept responsibility 5) show public remorse a) express publicly that you are sorry about what happened b) fix a company’s corporate image c) accept, learn and move on from crises d) accept responsibility 6) have robust communications plans in place a) decide how you will talk to the press and everyone affected b) express publicly that you are sorry about what happened c) do test runs d) accept, learn and move on from crises 7) restore reputation a) express publicly that you are sorry about what happened b) accept responsibility c) fix a company’s corporate image d) do test runs 8) learn from each other's mistakes a) begin by deciding what you will do if things don’t go as planned b) decide how you will talk to the press and everyone affected c) show your concern for d) take lessons from what others have done in a similar situation 9) start with contingency planning a) accept, learn and move on from crises b) begin by deciding what you will do if things don’t go as planned c) do test runs d) express publicly that you are sorry about what happened

Handle a corporate crisis-Meaning-C1, Unit V

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