Financing/Market Planning - requires a company to budget for its own marketing activities; assist customers in paying for products, Marketing Information Management - Market Research; process of collecting info about customer trends, and competitor products, Pricing - process of establishing and communicating to customers the value of cost of goods and services, Product Service Management - obtaining, developing, maintaining, and improving a product or product line to respond to customer needs and wants, Promotion - any form of communication used to inform, persuade, or remind people about a business's products, Selling - any direct and personal communication with customers to assess and satisfy their needs and wants; involves not only satisfying customers but also anticipating their future needs, Distribution/Channel Management - making decisions about where to sell the product, how it gets there, and storage for the product,

Marketing Functions

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