Political - The Government and how it impacts a business, for example, new laws., Economic - This factor includes employment levels, interest rates, recession.  , Social - Changes in taste and fashion or the increase in spending power of one group, for example, older people, Technological - Being able to sell goods online or using automation in factories, Environmental - Weather conditions affecting sales or production and growing interest in being ‘green’ , for example by recycling, Competitive - The impact of a rival firm which may have a similar product or which may lower its prices,

External Factors (PESTEC)

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