Market ____ refers to the ____ in the size of a market measured over a set period of time. ____ refers to the breakdown of a market into the businesses that operate within that market. Each business will measure their share of the market according to the ____ as a percentage of the overall total. The ____ is the business who has the ____ share of the market compared to the other businesses operating in the same market. For example, Tesco currently has the largest share of the ____ making them the Market Leader. Markets can be local, national or global. A ____ refers to businesses which operate over a small ____ location. Businesses that only operate and trade in Edinburgh - would be operating in the Local Edinburgh Market. A ____ refers to businesses that operate over a country wide location. Businesses that operate across the UK - would be operating in the National UK Market. A ____ refers to businesses that operate across many countries. A business that operates in ____ countries would be operating in a Global Market.

Marketing Key Terms

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