Promotion - is where marketing activities aim to raise customer awareness of a product or brand, generating sales and helping to create brand loyalty., Advertising - paid for communication with potential customers about a product to encourage them to buy it, Advertising methods - include TV adverts, emails, text messages and billboards. , Target audience - refers to people who are potential buyers of a product or service., Sales promotion - incentives, such as special offers or special deals aimed at consumers to achieve short-term increases in sales., Examples of sales promotion - price reductions, gifts, BOGOF, competitions, point-of-sale displays and demonstrations, after-sales service, free samples.,

The Marketing Mix: Promotion

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