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Quantitative data - Data that can be expressed numerically - eg in graphs, bar chart etc, Objectivity - Free from bias; neutral., Reliability - The degree to which research gives the same or consistent results if repeated. , Validity - The extent to which research paints a true picture of the social reality of those being studied., Representativeness - Whether the group being studied are a fair reflection of the target population., Subjectivity - The extent to which personal opinions and bias of the sociologist affect the research., Rapport - Trusting, relaxed and open relationship between the participant and the sociologist., Hypothesis - An informed guess or prediction about the outcome of research., Generalisability - Extent to which it is possible to apply findings to wider target population, Operationalisation - To make the research aim measurable, Primary data - Collected by the researcher, Secondary data - Collected by people other than the sociologist,

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