Marketing is about satisfying customers' ____ and wants. Good marketing requires careful ____. The marketing mix includes product, price, ____ and promotion. Marketing involves a/an ____, where both buyers and sells give and receive something. A ____ market is the people a product is made for and promoted to. For example, children are this for toys. Before promoting a product, the marketer must decide on a product's ____. For example, it is a luxury product, an economy product or somewhere in between. Price includes what a buyer is willing to pay for a product. This could be ____, money or attention. Promotion communicates a product's ____ to consumers or potential consumers. Marketers often begin with a situation ____ to understand their starting point. It's important to ____ the results of a marketing plan to see what should be kept or changed.

Marketing basics

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