According to Bandura, social cognitive learning involves the following cognitive factors. ____: In order to learn a behaviour, the learner must pay attention to the model. There are certain factors that may influence whether attention is paid to the model, including the attractiveness of the model, the authority of the model, or the desirability of the behaviour. ____: The observer must be able to remember the behaviour that has been observed in order to produce that behaviour immediately or after some time. ____: Learners must want to replicate the behaviour that they have observed. In order to do this, they must understand what the potential outcome is if they repeat the behaviour – what Bandura called outcome expectancies. ____: In order to reproduce an observed behaviour, observers must physically and/or mentally be able to carry out the behaviour - that is, there needs to be a certain level of self-efficacy. The motivation to imitate the behavior of the model is quite complex. There are several factors that may influence whether or not the observer decides to imitate and learn. ____: If the model behaves in a way that is consistent across situations—for example, always being brave—then the observer will be more likely to imitate the model than if the model behaves in different ways depending on the situation. ____: There is a tendency to imitate models who are like us — for example, in terms of age and gender. ____: Warm and friendly models are more likely to be imitated than cold, uncaring models. Finally, social cognitive learning theory argues that learning is most likely to occur if the observer has high ____.

Social Cognitive Theory

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