1) Four elements, Product, Price, Place, promotion a) Personal selling b) Marketing mix c) Product Lifecycle d) Market orientated 2) Physical products you can touch a) Tangible products b) Market research c) Pricing strategy d) The Boston Matrix 3) Introduction, growth, maturity, decline a) Pricing strategy b) Primary Research c) Product Lifecycle d) Marketing mix 4) Stars, question marks, cash cows, dogs a) Promotional pricing b) Pricing strategy c) The Boston Matrix d) Personal selling 5) Buying and selling goods and services via the internet a) Tangible products b) Advertising c) E-commerce d) Market orientated 6) Decide how to price a product a) Pricing strategy b) Advertising c) Product Lifecycle d) Personal selling 7) Supply and demand are equal a) Product Lifecycle b) Market research c) Equilibrium price d) Personal selling 8) Special offers a) Advertising b) Secondary research c) Pricing strategy d) Promotional pricing 9) Promoting products/services a) Advertising b) E-commerce c) Primary Research d) Personal selling 10) Someone trying to sell a product to you a) Personal selling b) Equilibrium price c) Niche market d) Primary Research 11) Understand how to target a chosen market a) Market research b) Pricing strategy c) Tangible products d) Primary Research 12) New data a) Secondary research b) Equilibrium price c) Product Lifecycle d) Primary Research 13) Data that already exists a) Product Lifecycle b) Promotional pricing c) Secondary research d) Niche market 14) Specialized products a) Market research b) Niche market c) Tangible products d) Secondary research 15) Focus on customer needs a) Market orientated b) Personal selling c) The Boston Matrix d) Niche market

Marketing Mix Quiz

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