1) With which pricing strategy would you be seen to add a markup to determine the final price? a) Contribution b) Competitive c) Loss-Leader d) Cost-plus 2) What is a very common strategy for supermarkets to use when trying to clear stock / entice people further into the shop?p a) Cost-plus b) Penetration c) Loss-Leader d) Skimming 3) What is Apple's most likely used pricing strategy? a) Skimming b) Penetration c) Competitive d) Predatory/Destroyer 4) A meal deal in a take-away for £8.79 is likely to be an example of which pricing strategy? a) Competitive b) Psychological c) Contribution d) Penetration 5) Which market structure is likely to use a Predatory/Destroyer pricing strategy? a) Perfect Competition b) Monopolistic Competition c) Oligopoly d) Monopoly 6) A product that costs £10 to produce with a desired markup of 10%, what is the final selling price? a) £1 b) £10.10 c) £11 d) £11.50 7) To gain as much market share as possible, is the objective/pro of which stategy? a) Skimming b) Penetration c) Cost-Plus d) Loss-Leader 8) Which of the following is illegal is most countries? a) Skimming b) Loss-Leader c) Penetration d) Predatory/Destroyer 9) What would be one reason a firm may choose to use a Skimming strategy? a) To gain market share b) To gain loads of customers c) To maximise revenue/profit to cover R&D costs d) To price out the competitors in the market 10) What pricing strategy is this car likely to follow? a) Penetration b) Skimming c) Cost-Plus d) Predatory/Destroyer

A-Level Pricing Strategies

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