Cost per Mile/1000 (CPM) - Also known as Cost per Thousand, what a business pays for every 1000 views or impressions, Cost per Click (CPC) - where a business pays for every time an individual clicks on an advert. These ads are placed based on keywords that a business bids to use, Cost per Engagement (CPE) - where a business pays for advertising everytime a potential customer engages with an advertisement activally., Cost per View (CPV) ●Cost per View (CPV) Cost per View (CPV)  - where a business is charged every time their advert is viewed. If the ad is longer than 30 seconds, a viewer must view at least 30 seconds of the advert for it to qualify for payment. If the ad is less than 30 seconds the entire ad must be watched to qualify.,

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